Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with ...

Idaho’s Sun Valley hosts the exclusive Allen & Co. conference, attracting Big Tech giants, billionaires, and media moguls for ...

Billionaires and tech leaders, including David Zaslav and Bob Iger, meet in Sun Valley for the annual Allen & Co conference.

The small Idaho resort town of Sun Valley will be once again overtaken by media and tech titans for the annual Allen & Co.

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

The platform, "ESPN Fan House," aims to foster "a new class of participation-based sponsorship" across media including TV, digital and onsite events.

Tourism doesn’t just need QR codes; it needs the right mix of generators so each scan delivers context-specific content that feels native to the site, season, and visitor journey. Why tourism lives or ...

Every evolution in software development has reduced the friction between an idea and a deployable application. AI may remove ...

Private jets, billionaires and dealmaking return to Idaho as the annual Allen & Co. retreat brings together the biggest names ...

Business Insider surveyed dozens of founders to understand how coding has changed with AI. Speed is a double-edged sword ...

QR codes have already earned a place in the marketing stack. In order to get the returns, focus on building the infrastructure to make every scan count.​ ...