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Grip, Rip, Dip, Repeat. Grip, Rip, Dip, Repeat.

PopUp remade the bagel shop for Gen-Z. But what’s lost in its pared-down, endlessly replicable model?
Elle India

Mani Of The Match: How FIFA Worldcup Turned Beauty Into Its Chicest Marketing Play

From football-inspired manicures to fan merch, discover why FIFA World Cup nails are the trending intersection of beauty, ...