The math is now obvious to anyone running a direct-to-consumer (DTC) brand. Customer acquisition costs have risen sharply, with 88% of subscription brands reporting higher acquisition costs in 2025 ...

Anthropic says that its artificial intelligence model Claude can grapple with ideas without articulating them, in a process ...

Anthropic says it has uncovered a previously unseen internal workspace in Claude that allows the AI model to process ideas ...

Anthropic believes it has found a structure inside Claude that resembles a major neuroscience theory about how conscious thought works. The company says Claude appears to use an internal system called ...

Anthropic’s new Claude research reveals a hidden internal “global workspace” that resembles human conscious processing, ...

Single neurons in mouse sensorimotor cortex are organized by their activity features into distinct subpopulations with area-spanning footprints whose boundaries align closely with anatomical and ...