For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit. The tool behind it should track scans down to the channel, feed data into a ...

Healthcare is one of the few industries where a QR code platform's compliance posture directly determines whether you can deploy it at all. HIPAA requires that any tool handling protected health ...

Cleveland Cavaliers Sell Stake At $5.5B Valuation, NHL Expansion Into Texas, Meta & UFC Launch AI Ranking System ...

When you consider the main purpose of a review is to answer the question of whether something is actually as good as it appears to be in ads and previews before you decide to spend your time and money ...

ESPN is bringing the fans home. The Disney-owned sports network has launched ESPN Fan House, a “fan-centric engagement hub” that will “connect fans more deeply with ESPN’s coverage of college sports, ...

Disney wants to help advertisers reach more of the sports fans under its own roof. The entertainment giant this August will launch a new interactive hub called ESPN Fan House that aims to bring fans ...

That ending still has me absolutely shook. Anytime an hour ends with this sunset, and there’s still plenty of time left, you just know something bad is going to happen. Perhaps the most surprising ...

I love portable technology—if you can put it in a pocket or a bag, I’m probably into it. I’ve covered phones and tablets of all shapes and sizes, and reviewed everything from game consoles to laptops ...