Beyond the Limits of CPA Optimization: A Guide to Implementing Value-Based Bidding with LTV Prediction via Survival Analysis and Conversions API

A Paradigm Shift from CPA-Focused to Value-Based Bidding (VBB)The current digital marketing landscape is undergoing an ...

Google’s Hidden Data Layer: What Is It And What To Do About It

Trace misleading sale badges and outdated product images to Google's hidden data layer with checks of price history, indexed ...
Wired

Meta Sued Over Training Data for Its AI and Face-Recognition Systems

The proposed class action alleges Meta illegally harvested people’s Facebook and Instagram photos to train its AI image-generation models and to build its unreleased “NameTag” face recognition feature ...
Forbes

Social Media Marketing: The Ultimate Guide

Leeron is a New York-based writer who specializes in covering technology for small and mid-sized businesses. Her work has been featured in publications including Bankrate, Quartz, the Village Voice, ...
TechRepublic

Best QR Code Payment Apps for 2026

Compare six QR payment apps by checkout type, fees, customer requirements, integrations, and business use cases. QR code payment apps give businesses a convenient way to accept payments at a counter, ...
NDTV

IIT Kanpur Announces 5-Week Certificate Programme On Python For Artificial Intelligence, Deep Learning

This program will be conducted online via zoom. The Indian Institute of Technology (IIT) Kanpur, has officially opened the application for its intensive 5-week Certificate Programme on Python for ...
Reuters

Delos Data, a chip startup founded by Intel veterans, raises $100 million for AI networks

SAN FRANCISCO, Sept 15 (Reuters) - Delos Data, a startup founded by veterans of Intel Corp (INTC.O), opens new tab, on Tuesday said it has raised $100 million to develop chips and software that can ...