Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Verizon Is Appealing to Longtime Customers With Verizon Shine Loyalty Program ...

More than half of shoppers say they are more likely to sign up for a program during economic uncertainty, LoyaltyLion found.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

While few banks specifically reward you for staying with them long term, they have many strategies aimed at winning your ...

Retail rewards programs can be a smart way to save money at establishments you frequent. If you collect points, don't keep ...

Restaurant loyalty programs are under more pressure than ever to deliver. This means restaurants must focus on smarter ways to keep guests coming back—and spending more when they do. The good news?

Starbucks Corporation SBUX appears to be regaining momentum, with its revamped Starbucks Rewards program emerging as a key ...

A lot of times, it's not even about discounts. It's about education. It's about product recommendations,” CEO Kecia Steelman said.