Where they stand now. When Elon Musk bought Twitter in 2022, a parade of new platforms emerged. Threads brought Meta’s ...

Plus: Liquid Death sells its brand voice; Prada appeals to the elite with luxury events. Eli Lilly is facing criticism over ...

Vanity Fair recently sat down for a lengthy interview with OpenAI’s Sam Altman. It was part of the magazine’s New Establishment series and accompanied by Annie Leibovitz portraits. It’s a wide-ranging ...

But that kitchen sink strategy can backfire. “From a leadership standpoint, every single department is coming with numbers,” Meaghan Baumwald, senior director of internal communications at XPO, said ...

There are times when your organization will have to turn down a media request. Michael Perry, a vice president of external communications for the E.W. Scripps Company, noted that reporters typically ...

Plus: McDonald’s AI pricing raises franchisee concern; Twitch CEO explains how AI helps determine brand pairings. Six Flags ...

People today are asking AI tools which company they should trust and AI agents will make recommendations immediately. That means companies can be described or compared before someone visits their ...

Plus: Trump, tech leaders try to rebrand AI as ‘super intelligence’; Nike ties job cuts to bigger turnaround. Amazon is ...

Newsrooms today are smaller and reporters are covering more subjects they don’t know extremely well. But this could actually ...

When Cracker Barrel rolled out a new logo last fall, the backlash appeared instant and overwhelming. Within days, the restaurant chain was working to contain what looked like a full-blown reputational ...

As a Taylor Swift fan, I’ve gotten pretty used to the clues, announcements, variants and the general chaos that comes with a new album cycle. So when Swift announced another version of “The Life of a ...

Stephanie Nivinskus is principal, Ragan’s Center for AI Strategy. Brad, a Gen X executive, thinks the Copilot rollout is going well. Then he learns that Emma, a 24-year-old marketing coordinator, and ...