Although ChatGPT ranks as the generative AI assistant Americans say they prefer most, Gemini has seen the largest gain in preference this year, according to recent research from YouGov. The report was ...
Most people say the relevance of direct mail marketing has influenced them to take action, according to recent research.
AI makes ad localization faster, but cultural missteps still backfire. Learn how to define what stays consistent, involve ...
Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...
AI assistants are compressing the purchase journey and hiding influence from attribution models. Here's how marketers can ...
Some 39% of consumers say they regularly read at least one Substack publication, with that number rising to 55% among Gen Z, ...
Catch up on select AI news and developments from the past week or so: Google launches open protocols that let AI agents shop across platforms. Google announced the Universal Commerce Protocol (UCP) ...
Catch up on select AI news and developments from the past week or so (in no particular order): Chinese AI agent Manus gains attention but faces doubts. Manus, a general AI agent developed by a Chinese ...
Which brands do AI platforms like ChatGPT cite most often when given sector-specific prompts? To find out, researchers at Fractl gave GPT-4o, Gemini 2.5 Flash, and Claude Sonnet 4.6 prompts related to ...
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...
Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...
Unnecessary group meetings waste time and kill productivity. But how do you know if the meeting you're planning is unnecessary? An infographic (below) from BusinessFinancing can help you figure out ...
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