A new Gartner survey finds customers are roughly three times more likely to turn to third-party GenAI tools than company ...

The biggest threat to marketing transformation isn't the dip itself—it's expecting instant results and abandoning the effort ...

Daniel Bailey and Alexandre Oddos appointed to drive global ecosystem growth and execution SAN FRANCISCO--(BUSINESS WIRE)--Genesys®, a global cloud leader in AI-Powered Experience Orchestration, today ...

As AI systems become a new website audience, CMS and CX leaders explain why machine-readable content is no longer optional.

Collaboration pairs Cognizant's Frontier Certified Engineers, who deploy and scale AI in client environments, with a rollout of Gemini Enterprise and Google Workspace across Cognizant TEANECK, N.J.

New product, Klaviyo Social Marketing, is designed for the B2C CRM and turns social engagement into customer growth BOSTON--(BUSINESS WIRE)--Today, Klaviyo (NYSE: KVYO), the autonomous B2C CRM, ...

HubSpot announced a July 1 terms change allowing customer enrichment data to be shared across accounts, then fully reversed it by July 5 after sustained backlash, e ...

Organic traffic is down, but one marketer says revenue is up. This AEO dissection unpacks why fewer site visits might mean ...

Salesforce wants to own the data, content, integration and agent layers AI needs to operate across the enterprise. Here's ...

A new MCP server pushes compliance checks upstream into the AI tools where designers, developers and marketers now build ...

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion ...