The solution brings together customer insights, targeting and measurement as brands seek clearer links between media activity ...
The brand is using OOH, social, influencers and limited-edition packaging to build fan engagement around Canada’s first WNBA ...
An AdEase analysis of Q2 activity reveals where brands are increasing presence, where they are stepping back and how the TV ...
As official hydration partner, the brand will have a strong on-site presence at Sobeys Stadium and IGA Stadium with ...
After appointing Tracy Day, former managing director of ad products and innovation at The Globe and Mail, as head of sales ...
The broadcaster says a nationwide review of its audio business found declining audience and revenue trends, prompting changes ...
The assignment would move the brand from WPP's EssenceMediacom to PHD, adding another major client to the network following ...
The new platform is rejecting surveillance advertising while pitching brands on privacy, verified users and healthier online ...
The telecom and media company has agreed to acquire Kilmer Sports' remaining 25% stake in Maple Leaf Sports & Entertainment.
The toy brand becomes the WNBA team’s official toy partner, with paid, owned and earned support tied to in-arena activations, ...
The Geloso Group brand used mobile OOH and free rides home to bring its "Le party responsable" message to Montreal's Old Port ...
With betting messages dominating World Cup broadcasts, Paulo Salomão says operators need to shift from ...
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