The audience is broader and more female than you would expect, and LGBTQ+ viewers reward the brands that show up for them.

The broadcast category represented 19.9% of total TV watch-time in April. Despite sports events representing just 12% of ...

The Asian American, Native Hawaiian and Pacific Islanders (AANHPI) are a valuable group for marketers to engage. Understanding their media preferences is critical to resonating in the long term with ...

New York – February 3, 2026 – Nielsen, a global leader in audience measurement, data and media intelligence, today announced that it is piloting a new methodology enhancement to more accurately ...

NEW YORK – Asian American, Native Hawaiian, and Pacific Islander (AANHPI) consumers are driving major shifts in digital commerce, sports engagement, and beauty trends, according to Nielsen’s latest ...

Auckland, March 31, 2026 – New Nielsen data shows New Zealand outdoor retail brands are reshaping how they advertise as competition increases for one of the country’s most commercially valuable ...

Throughout her legendary career, Serena Williams has proven to be a powerful force in television. Nielsen data shows her matches consistently draw massive audiences, turning tennis broadcasts into ...

Political campaigns must reach voters in an increasingly fragmented media landscape. To understand what role local news plays in 2024 voters’ media diet, Nielsen conducted a study in two ...

In less than 20 years, streaming video has both transformed the TV landscape and created somewhat of a mirror image of what TV looked like before streaming arrived. Not only has advertising started to ...

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the ...

Daily audio consumption in the first quarter of 2025 amounted to 3 hours and 54 minutes of daily 1 listening across both ad supported and ad free platforms like radio, podcasts, streaming music ...