World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

When the World Cup kicked off last week, FIFA introduced hydration breaks. Many networks are utilizing the pause as a new ...

David Beckham's reported FIFA World Cup ad blitz has fans debating his nonstop commercial appearances, which came with a ...

Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss whether the ongoing FIFA World Cup ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

There's an obvious reason Fox is enjoying this.

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

The news spread like wildfire with millions of views of the commercial being shared across TikTok, Instagram, and YouTube.

For most of the past year, Diego Luna was the face the United States Soccer Federation wanted the world to see. He was in the ...

World Cup issues go beyond profits, from politics and security concerns to ticket sales, sponsorship risks and global backlash.