Innovative packaging designed to engage football fans during key sporting moment ...

The beverage giant is leveraging soccer's biggest stage to connect with billions of fans as the countdown to tournament continues.

The brand will serve as the exclusive non-alcoholic ready-to-drink beverage partner of the tournament.

The FIFA World Cup 2026(TM) Trophy Tour by Coca-Cola is bringing the most coveted prize in fútbol to St. Louis, Missouri. As a long-standing partner of FIFA, Coca-Cola is proud to give fans across the ...

But Coca-Cola is taking a slightly different approach. Instead of introducing a new soda flavor, the company is giving shoppers a new way to spot their favorite drink on store she ...

Coca-Cola is kicking off the 2026 FIFA World Cup by offering several themed products, and now fans across the country are noticing soccer ball-shaped bottles appearing at Walmart stores. The viral, ...

Powerade today launched its big FIFA World Cup 2026 campaign, a social-first “Power Your Fate” movement designed to capitalize on the massive soccer event at both global and local scales. With ...

Ted Lasso actor Cristo Fernández brought his "fútbol is life" energy to the World Cup 26 coin toss in California.

The World Cup could create opportunities for investors in Coca-Cola and Anheuser-Busch InBev, but Flutter Entertainment may offer the most upside ...