Hot on the heels of anti-mobile app fraud tool app-ads.txt, the IAB Tech Lab has released yet another pithily named tool, comprising two parts: Sellers.json and OpenRTB Supply Chain Object. Both come ...
What can be done to stem the rising tide of fraud within the mobile app advertising ecosystem? This year, IAB Tech Lab released three new technical specifications designed to increase transparency in ...
First there was Ads.txt, then there was App-ads.txt. Now there are Sellers.json and OpenRTB SupplyChain Object Specifications. The two new specs, released for public comment by the IAB Tech Lab on ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results