A new WARC report finds marketers believe creativity drives growth, but most cannot prove its business impact. As CFO ...

Optimism among marketers is falling due to economic volatility, with only 54% of industry professionals believing 2026 will be better than this year, according to WARC's annual Marketer's Toolkit ...

WARC is in the company of other ad spending trackers, including Madison and Wall and Magna, that have in recent days shifted their growth outlooks downward in response to trade war volatility. The ...

While WARC now expects retail media spending to grow at a slightly faster rate this year, with global marketing investments climbing 13.7% year over year to reach $153.3 billion, the space is headed ...

X (formerly Twitter) has seen its ad revenue plummet since Elon Musk bought the platform in 2022. The social media platform ad revenue dropped by almost half (46.4%) between 2022 and 2023 – from ...

Campaigns for global and local brands including Bosch, Cadbury, Dove, Guanghe, SK-II and Pizza Hut are among the 14 winners of this year’s WARC Awards for Asian Strategy, a search for the best ...

Reddit’s global ad revenue is expected to reach $1.8 billion by the end of 2025 (+50% year-over) and $2.5 billion in 2026 (+39%). Daily active users grew to 108.1 million in Q1 2025 (+31% year-over).

Six percent (6%) of the total were highly effective ideas, thus making it into the Warc Effective 100. This represents a one percent (1%) increase compared with the previous report’s figures, with ...

"What it's basically telling us is that brand is actually going to be more important in an AI era, not less," WARC's Aditya Kishore said this morning, teeing the slide up.