J.Crew's immersive virtual store features six shoppable rooms and a Boathouse with interactive content highlighting the brand's heritage. Across the retail landscape, more stores are being built with ...

This article on virtual stores is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly ...

The interactive rooms in Laneige’s virtual store showcase its skincare collections in different fanciful settings, including on a cloud, underwater and on a carousel. In the Laneige Lab room, ...

With her new virtual retail store, Stephanie Gottlieb is taking her fine jewelry brand into a new shopping realm, bringing a blend of education, virtual try-ons, and customization experiences to ...

Continuing its digital experimentation, Bloomingdale's has tapped virtual experience developer Emperia to create a multi-brand virtual store for the holidays, per a press release shared with Retail ...

J.Crew recently announced the launch of an immersive virtual store powered by experiential e-commerce platform Obsess. And the 3D shoppable experience celebrates the company’s 40th anniversary and ...

This article on virtual stores is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...

A study showed that 70% of consumers who have visited a virtual store have made a purchase, according to a survey by Obsess. The survey, dubbed the Metaverse Mindset: Consumer Shopping Insights, ...

Adding another brand to the virtual store trend, J. Crew launched a virtual store through a collaboration with experiential e-commerce company Obsess, the retailer said in a press release Friday. In ...