The change is coming to more than 600 stores this fall, and it's not what most shoppers expect.

Target is replacing Ulta shop-in-shops with its Beauty Studio in 600+ stores. What does this mean for you?

Kelly Mahoney digs into how the beauty retailer is driving growth with a playbook that spans cultural partnerships, TikTok ...

In 2025, Ulta and Target broke up. And like the end to any relationship, the separation hasn’t always been easy. The beauty ...

We found the best deals in Ulta's Big Summer Sale! Save up to 40% off bestselling brands like Sol de Janeiro, Ouai and Urban ...

Founded on the idea that your haircare routine should feel luxurious, SHAMPOOHOTEL blends high-performance formulas with a ...

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

Ulta Beauty is driving healthy comps in a tough retail environment while gaining market share in prestige brands. Read why ...

Ulta Beauty and Estée Lauder take distinct paths in a changing beauty market, each with unique growth drivers, risk profiles, and financial health.