Immersive virtual reality—digital technology that allows a person to experience being physically present in a non-physical world—seems to ease the pain and distress felt by patients with cancer, ...

While the world’s hi-tech policy attention (including mine) has been focused on generative artificial intelligence (AI), the closely related technology of advanced virtual reality — I’ll call it Total ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Immersive virtual reality (VR) may alleviate pain and distress in cancer patients, according to a comprehensive analysis of existing evidence in BMJ Supportive & Palliative Care. The technology also ...

As digital tools continue to improve, the challenge will be to keep virtual projects as thoughtfully curated as the best ...

Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.