The formula just went through a major upgrade.

In the 1930s, David “Dick” Byerly worked for Procter & Gamble as a scientist. He was “quietly working on a cleaning agent called Product X, that he believed had great potential to revolutionize how ...

Washing all your laundry in cold water can save you over $150 a year — and Tide wants to make sure shoppers know it. That’s because their star-studded “cold water wash” marketing campaign is helping ...

If you’re one of those shoppers who thinks that all laundry detergents are the same, who buys whatever brand is on sale, who treats wash day like it’s a chore, stop reading now. What comes next might ...

NEW YORK (AP) — It took eight years, 450 product sketches, 6,000 consumer tests and hundreds of millions of dollars for Procter & Gamble to create something that it hopes will be destroyed in the wash ...

Consumer Reports has no financial relationship with advertisers on this site. Dirty laundry is big business: Sales of detergents tallied about $7 billion last year. Detergents come and go, but Tide ...

Astronauts don't have the luxury of tossing clothes in the hamper after a single use — without laundry equipment, they're often left wearing items multiple times. Tide thinks it can come to the rescue ...

CINCINNATI — Procter & Gamble is letting Target customers know that great things come in small packages as it launches new Tide and Gain compacted powder laundry detergents. The compacted Tide and ...

The Launch of Tide Professional & Downy Professional Will Help Businesses Across Industries Manage Their Laundry More Efficiently, Saving Them Time with a Quality Clean CINCINNATI--(BUSINESS WIRE)-- P ...

But, beyond that, the FMCG-giant was reportedly caught off guard by how popular the Dollar Shave Club – an online subscription service for razors – proved to be among consumers, and the resulting ...