Texas Tech's athletic department appears to be entering a new golden age—and next year, the Red Raiders will have a new logo to take them along for a ride. The university will rebrand to a ...

Texas Tech is changing up its look, and some fans aren’t happy about it.

The Tennessee Titans have fired three front-office employees, including the senior vice president who was in charge of the team’s recent rebrand. Texas Tech football withstood a sluggish outing ...

Texas Tech has not been shy about spending NIL money in recent years, assembling a stellar roster that is a perennial playoff contender. The spending has made Joey McGuire and Texas Tech into villains ...

Texas Tech Athletics will return to its "Double T" logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. The news comes on the week of ...