As sports increasingly head to streaming services and bundles, local companies are facing a significant challenge: making sure their ads reach actual people. Companies that sell those ads directly are ...

Entering Q3 for 2026, sports and streaming remain among the clearest areas of growth for ad buying as live sports continue ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

Ad-supported streaming scored a record-high 46.6% share in the first quarter, driven by sports programming including ...

Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...

With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity ...

The 2026 FIFA World Cup, which kicks off next week, is one of many tentpole sports events drawing attention – and ad spend – to live sports streaming. Cord-cutting isn’t the only motivator marketers ...

Electronic Arts, the maker of interactive sports gaming favorites like Madden NFL and EA Sports FC, wants to get in on a different kind of contest: winning dollars from advertisers focused on sports.

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

As it heads into the upfronts, the tech giant is leaning on the NFL, NBA, WNBA and other events to drive its ad business forward. By Alex Weprin Senior Editor Amazon has quietly built an advertising ...

WPP Media’s “The Women’s Sports Playbook” asserts that women’s sports attract audiences crucial for brand building who are hard to reach via other means. Women’s sports have entered a new era, with ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...