Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

Can you predict whether a passenger would have survived the sinking of the Titanic based on factors like gender and income? How do you know if a mushroom is poisonous or safe to eat? What separates a ...

The harsh reality is that most tools and techniques used today to investigate organizational and programmatic failures, human performance deficiencies, equipment failures and accidents/incidents ...