Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...

We are often asked why it is important it is to have a social marketing plan and digital strategy in place so we thought we would provide 10 really good reasons for getting your plan and strategy in ...

In last year's Chief Marketer social marketing survey, we said that if you weren't integrating social media into your marketing plans, you were not behind the curve — yet. According to this year's ...