Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

At the 2026 Toy Fair in New York, the LEGO Group unveiled LEGO SMART Play™, a new interactive technology that brings builds ...

Lego has unveiled a brand-new line of technology-filled bricks as part of a new system called Smart Play. This new line is Lego’s biggest technology leap forward in decades.

Now, the company best known for simple plastic bricks is adding something new to the mix. Reporting for Tech Now, Shiona ...

There’s a plethora of Disney sets coming this month, from the latest in the flowerpot mini line to some Monsters Inc.

Shooting, fighting, whisking, and babbling: the first Star Wars sets with Smart Bricks are here. Our first impression hands-on: intuitive fun for kids.

Lego seems to have a good idea of how to sell parents and kids alike on their new Smart Bricks technology. The first Lego Smart Play sets are all Lego Star Wars related. At CES, Lego announced three ...

Media: YouTuber MandRproductions somehow managed to get one of every Lego Star Wars launch set — as a collector, he doesn’t seem impressed. Hoping I’ll have more fun when I try the Smart Bricks with ...

On top of releasing exciting sets in 2026, LEGO is also changing the way we play with bricks. The LEGO Smart Play System comes with SMART Tags and SMART minifigures that activate SMART bricks for ...

At the beginning of 2026, the LEGO Group rang in the new year with a thrilling announcement that sent waves of excitement through the ranks of the mighty brick’s many fans. In a bold, innovative move, ...