One of the most buzzworthy terms in cybersecurity right now is the high-concept, somewhat cryptic construct called zero trust. In a nutshell, it’s designed to strengthen and tighten cybersecurity ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

InstaDrive, proposed by SJTU researchers, addresses autonomous driving’s tedious annotation and long-tail data issues. It ...

Segmentation, the repetition of identical anatomical units, seems to be the secret behind the diversity and longevity of the largest and most common animal groups on Earth. Researchers have shown that ...

New release delivers faster asset discovery, breakthrough segmentation performance, expanded visibility, and a ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Even the best advertising campaign won't be equally effective on every consumer everywhere in the country. Market segmentation is a way to target your ads more effectively. A steakhouse wants to ...

Market segmentation involves centering your marketing efforts on a population group that is both interested in your products and likely to be profitable for your company, expalins Qualtrics.com. Many ...