Identity is the New Currency: In a world of autonomous AI agents, “data without identity is worthless.” Media companies must ...

When tools like ChatGPT first launched, they weren’t even connected to the internet. No real-time knowledge, no live queries, just pretrained data with a cutoff point. Two years later, Perplexity, a ...

Interview with Perplexity AI explains how AI Search works and provides insights into answer engine optimization ...

Many brands are obsessing over their AI capabilities and chasing the shiniest AI tools, thinking that's what will make them stand out. But I think they're missing the point entirely. Meanwhile, brands ...

Artificial intelligence chatbots are shaking up the way we use the internet, altering the search-for-clicks bargain that has shaped the landscape of the web for decades. Companies are scrambling to ...

Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Strong structural foundations and richer audience signals continue to shape how effectively algorithms interpret intent and ...

Facebook's vice president of product, Jagjit Chawla, talks about how the platform treats AI-generated content and how you can see less of it. Katelyn is a writer with CNET covering artificial ...