Software as a Service offers irresistible benefits for organizations of all sizes — from cost savings to scalability to mobile accessibility. We offer guidance on avoiding the pitfalls of the cloud ...

Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it. Google uses a machine-learning artificial intelligence system called ...

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs.

RankBrain does more than just understand language. That said, we dug deep to provide clarity on what RankBrain is and how it impacts search results. Google’s understanding of human language is made ...

Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the ...

A new study offers a peek behind the scenes at how Google structures its search results. The study focuses on how Google’s RankBrain algorithm, which was first announced in October 2015, parses the ...

Tyler Lacoma has spent more than 10 years testing tech and studying the latest web tool to help keep readers current. He's here for you when you need a how-to guide, explainer, review, or list of the ...