Publicis Sapient’s Teresa Barreira speaks on the need for CMOs to embrace fear while leveraging AI to unlock the human ...

Publicis Sapient, the digital transformation arm of Publicis Groupe, has struck a global partnership with Google Cloud to accelerate its adoption of generative AI and scale Google's technology to ...

You've heard AI can transform how your marketing team works, now hear from someone whose team actually did it. The post How ...

During a TIME100 Talks panel, execs from Nespresso, Luma AI, PMI, and Publicis Sapient discussed how AI is shaping creativity ...

This is the second of three stories in a mini-series on how artificial intelligence is affecting the work that agencies do. The next installment will publish on Friday. Read the first story about ...

In recent days, Gap Inc. announced a wide-ranging plan to modernize its shared marketing organization using artificial ...

PARIS--(BUSINESS WIRE)--Regulatory News: Publicis Groupe (Paris:PUB) (Euronext Paris FR0000130577, CAC 40) today announced the acquisition of Corra, an ecommerce leader recognized by Adobe as one of ...

PARIS — From the metaverse to the latest social media channel, as new online platforms emerge at what might seem like the speed of light, many brands are keen to plant their flag in new frontiers and ...

Publicis.Sapient acquired Salesforce Gold partner Vertiba on Wednesday to expand its ability to build and deploy Salesforce marketing cloud solutions. Publicis.Sapient did not disclose the terms of ...

NEW YORK, Nov. 21, 2024 /PRNewswire/ -- Publicis Sapient, a digital business transformation company, today announced a global partnership with Google Cloud to rapidly increase adoption of generative ...

While questions remain about both consumer adoption and technological development, one of Madison Avenue's pioneering digital media developers is "all in" on the metaverse, and is also feeling the ...