Kim Kardashian’s KKW Beauty isn’t the only buzzy brand launching at ULTA: customized lash lifts and extensions are coming soon to the popular makeup retailer, thanks to Sugarlash PRO. A global company ...

Eyelash treatments have been a huge trend in the beauty category for the past few years. One of the biggest treatments is lash lifts, also called eyelash perms, in which a chemical solution is applied ...

Eyelash extensions are a semipermanent solution for making eyelashes look made up without mascara. When correctly applied by a licensed and trained professional, eyelash extensions are a safe way to ...

Whether you’re a seasoned faux eyelash pro or a first time user, the best magnetic lashes can give even the most highly rated mascaras a run for their money. Unlike extensions (which require ...

When it comes to sky-high eyelashes, extensions are often the way to go. They’re thick, fluttery, and can last for several weeks — or even months — depending on how you care for them. While false ...

Look, I'm not proud of it, but the first time I got eyelash extensions, I forgot to ask all the important questions before my appointment. I was just so pumped to walk out with big, fluttery lashes, ...

For eyes that pop and lashes that bring the drama, a coat or two of mascara will, unfortunately, only get you so far. While we highly encourage beauty lovers to experiment with a range of formulas and ...