As podcasting enjoys growing mainstream success, new data from Nielsen is showing that podcast ads aren’t just background noise. The 2025 Podcasting Today report shows how effective podcast ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new ...

Podcast listeners in Singapore may be quick to skip advertisements, but new research suggests many are still absorbing brand messages and acting on them. According to YouGov's "More than meets the ear ...

Podcast advertising’s biggest assumptions didn’t hold up in Magellan AI’s Q1 2026 benchmark report: host-read copy beat slicker produced and programmatic buys, and smaller, long-tail shows retained ...

Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. The report was based on WARC’s dataset of advertising and media intelligence from around the ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. No one knows precisely how to define what a "podcast" is anymore — and debate around the topic is ...