Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...

In an update to its 37-year-old slogan, “Just Do It,” Nike launched a “Why Do It?” campaign aimed at a Gen-Z generation that “reframes greatness as a choice, not an outcome.” The initial television ...

It has brought back its “Just Do It” but is tweaking it into “Why Do It?”, the company announced this week. “Designed to connect with young athletes where they are, the campaign reframes greatness as ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min The "Just Do It" tagline gets a ...