CHICAGO (Reuters) - With consumers under lockdown logging into Nike's workout apps and digital store, the Beaverton, Oregon-based company has been able to gather additional data on purchasing habits, ...

Add Futurism (opens in a new tab) More information Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. Per the ...

Nike is making another strategic move to reinforce its market leadership and put sport first again. The latest initiative is the brand’s app refresh, which Jefferies analyst Randal J. Konik said on ...

Remember when every sports apparel brand needed an app to be cool? Ten years ago, the Nike+Apple partnership was in its ascendency, while Under Armour and Adidas were splurging millions acquiring ...

Nike is introducing adaptive training workouts to its Nike Training Club (NTC) app. Seven new classes, each created with accessibility and adaptive athletes in mind, feature workouts designed for ...

The rivalry between Nike and Adidas has just escalated into the courts. Adidas has filed suit against Nike claiming that the company has infringed upon nine of its patents pertaining to mobile ...

In 2019, Nike got closer than ever to its dreams of popularizing self-tying sneakers by releasing the Adapt BB. Using Bluetooth, the sneakers paired to the Adapt app that let users do things like ...