Nike is making a huge World Cup bet; Wall Street remains skeptical.

Nike is replacing one-off marketing moments with year-long marketing systems. The new playbook works at any budget.

With its fifth consecutive quarter of double-digit gains in Nike Running, the athletic giant added $1 billion to its business ...

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The 2026 World Cup is generating over $10.5 billion in ad spend, showcasing a dynamic shift in marketing strategies. Here, 10 ...

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...

The “now” part of Nike’s high-stakes Win Now turarnound plan is starting to feel like a “later” to some industry watchers nearly two years in. The legendary sportswear giant is beset by challenges ...