Nike's ad celebrating the New York Knicks' 2026 NBA championship features Billy Joel's "New York State of Mind" and a decidedly New York celebration.

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World Cup, the company may have outdone itself. An ample amount of the game's ...

Are you excited for the World Cup? After Nike's 6-minute short film including LeBron James and Ted Lasso, you will be.

Nike's turnaround remains in early innings, but its sports-led strategy and World Cup momentum show strengthening under the ...

Nike released a star-studded six-minute film ahead of the 2026 World Cup in North America, featuring some of the biggest names in soccer and entertainment. In addition to current stars like Cristiano ...

As Nike’s business turnaround continues, the sportswear giant is repositioning its marketing investment to go after ...

As the Washington Wizards selected AJ Dybantsa with the No. 1 pick in the NBA Draft, Nike wasted no time in honoring their ...

That's what an advertisement in a Boston Nike storefront now reads after the athletic brand replaced the signage following backlash to the original window messaging, which read "Runners welcome, ...

The Colorado Buffaloes had a disappointing season, but it is safe to expect head coach Deion Sanders to lead his team back to competitiveness next year. In the meantime, Sanders remains atop the ...

As the 2026 World Cup reaches the knockouts, the two biggest names in football pour undisclosed sums into culture — while the ...