Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.

NBA Union launches Plyrs Untd, a Sports Marketing venture giving players control over branding, partnerships, NIL rights, ...

David Meltzer is one of the few people who could confidently say he had seen how the NBA works from all angles. His early experience as a ballboy for the Los Angeles Clippers provided him with a ...

The NBA Players Association is launching a new consumer-facing unit and brand, Plyrs Untd, that will initially focus on events and content. It effectively replaces the NBPA's current B2B brand, ...

The year of lo-fi creative is here. Inc. polled a group of chief marketing officers at some of the fastest-growing consumer brands in December to ask what marketing would look like in 2026, and one of ...