Human enjoyment of food and drink arises not solely from chemical stimulation of taste receptors but from the dynamic interplay of multiple sensory channels. Sight, smell, taste, touch and sound ...

Embodied perception refers to the idea that sensory experience is not a passive reception of stimuli but is deeply rooted in the body’s own signals and actions. In multisensory contexts, inputs from ...

We’ve all heard the phrase “perception is reality.” Each of us as consumers perceives our world differently. The individual reality we each see is just that—individual—and it changes from one person ...

Alarmed by my cholesterol numbers, I decided to give up butter. In a nearby health food store, I read labels until I found an olive oil spread that looked promising. The next morning, I peeled back ...

The Multisensory Correlation Detector (MCD) population model consists of elementary computational units (left), each of which responds to audiovisual transients (that is, changes in the input) that ...

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. In the new series “Stimulating Retail,” join ...

Bioinspired triboelectric-driven multisensory framework for cross-modal associative learning. Schematic illustration of a bioinspired multisensory framework enabled by triboelectric sensing and ...

The use of immersive technologies in physical locations tends to be limited to some three-dimensional, sometimes holographic, visuals and advanced sound technologies. Only some dedicated venues ...