I often wonder why Philip Kotler, the father of modern marketing principles, has never once written about mobile user acquisition. After all, the practice itself isn’t far removed from the traditional ...

The mobile app market has experienced exponential growth over the past decade, becoming a critical channel for businesses to engage customers, streamline operations, and drive revenue. With billions ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Spread the love“`html The world of app marketing is rapidly evolving, and with the rise of artificial intelligence, ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Modern consumers successfully deal with most everyday tasks like calling a taxi ...

Brands such as 7-Eleven are increasingly looking to leverage in-application reviews and feedback as a way to create stronger consumer-focused apps in the next iteration of their mobile strategies.

Viki Zabala is director of marketing at Fiksu, developer of the award-winning Fiksu for Mobile Apps Marketing Platform. To be successful, users must discover your game, install and then engage with it ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

The free app will launch Nov. 18 and include podcasts, games, interactive stories and original animated shows like “Legends of Evergreen Hills.” Chick-fil-A is paving a new way to connect to target ...

Having already tested the new service on a number of brands, the technology is basically Twitter’s version of retargeting based on the previous behaviour consumers. Tailored audiences from mobile apps ...