Yet another study on simultaneous media usage has confirmed what many media pros have long suspected: audiences continue to inhale several media at once, even at work. Conducted by the Mobium Creative ...

As a planner and buyer of media, I was often concerned about the loss of potential television advertising impressions to viewer multitasking. After all, by the late 1990s the traditional networks ...

Researchers at Stanford University reported that the study of college students was surprising even to them, according to Reuters. "They're terrible at multitasking," said Stanford's Dr. Clifford Nass.

Is Our Brain Really Made for Multitasking? The human brain can absolutely pursue more than one goal at a time, but don’t be ...

Multitasking has become the new normal in today’s world. From handling emails while in meetings, typing messages while cooking dinner, to switching between tabs while writing, it is all considered a ...

A person on multiple media devices. Chances are you’re guilty of “media multitasking”—and you might not even realize it. Media multitasking can take several forms, like using your phone during a ...

As technology divides American attention, new research posits that media multitasking has expanded total daily consumption to the equivalent of 32 hours, and it is audio that is most uniquely equipped ...

SAN FRANCISCO (Reuters) - Multitaskers of media activities like watching YouTube, writing e-mail and talking on the phone are not very good at any of their tasks, according to a Stanford University ...

LONDON--(BUSINESS WIRE)--New primary research data from Omdia reveals that media multitasking is no longer just a Gen Z habit. More than half of adults aged 45–54 now watch video clips on their mobile ...

How many times have you been asked during a job interview, “Are you a good multitasker?” or “How do you juggle multiple tasks at once?” How often has your boss said that you need to multitask better ...