Matcha, the vibrant green powdered tea traditionally associated with Japan, has gained immense popularity among ...

Matcha is surging in popularity, but what exactly is it? Learn about its origins, traditions, and benefits, as well as its ...

There is always tea being spilled on TikTok, but this time it’s actually about tea. On March 11, Poda, a matcha paste, officially launched on Kickstarter, and its founder Mujtaba Waseem posted a ...

Taking to X, Chief Minister of Assam, Himanta Biswa Sarma, wrote, “Your favourite Matcha brew, will now be produced in Assam." ...

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is ...

See more of our coverage in your search results. Add The New York Post on Google The demand is getting to be too matcha. The über-popular green tea drink is becoming increasingly difficult to find as ...

The first batch of 5 kg of Indian, produced by the Chota Tingrai Tea Estate in upper Assam's Tinsukia district, was sold at ...

Driven by the surging global demand for matcha, Japan’s overall green tea exports surpassed 10,000 tons in 2025 for the first time in 71 years. Export value rose 98.2 percent from the previous year to ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Align Cafe opened their doors in June.

Matcha is having a major moment. People are using this bright-green powder it to make everything from tea, sparkling tonics, and smoothies, to matcha-infused snacks like ice cream and cookies. The hot ...

Behind that, consumer demand is a mature supply chain that has helped turn Guizhou into one of the world's key matcha ...