Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In today's hypercompetitive business landscape, marketing success ...

Founder of Prosh Marketing, a fractional CMO & marketing agency that helps startups & SMBs build their marketing practice and go-to-market. In a marketing landscape that is rapidly changing—fueled by ...

A profile of Chad S. White, Head of Research for Oracle Digital Experience Agency — one of CMSWire's top contributors of 2023. This is part of our end-of-year series celebrating our top CMSWire ...

As for where those growing budgets are going, when asked to label various investment areas in terms of spending amount, trade shows and events were the most common “big budget item,” with 55% of ...

Purpose-driven marketing came under fire in 2023, with controversies roiling high-profile brands for months on end. The outcry, which extended beyond online kerfuffles to actually dent sales and ...

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O), opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core ...

With Thanksgiving just days away, the 2023 holiday season is in full swing. For weeks, marketers have been rolling out campaigns timed to the crucial period, one where consumers are expected to spend ...