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How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...
Well, almost. In addition to 20 years in marketing (yeah, that helped!), my many years in sketch, stand-up, and improvisation have provided many invaluable lessons, especially in the "ballsy" ...
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