Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...
Channel executives on the CRN 2026 Channel Chiefs list were asked to describe their personal channel philosophy. From the ...
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
As an HVAC contractor, you know maintaining a balance between managing installations, handling customer service, and juggling day-to-day operations can be challenging. So, marketing often gets pushed ...
Opinions expressed by Digital Journal contributors are their own. Successfully reaching your audience online requires more than just a single platform or channel. To maximize your marketing efforts, ...
Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...
In an era when car buyers bounce between devices, platforms and even physical locations before making a decision, relying on a single marketing channel just won’t cut it. Today’s automotive ...
From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...
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