Macy’s is unveiling two major features designed to transform and innovate the store experience, CEO Jeff Gennette said during a keynote at ShopTalk 2018. During the session, Gennette announced that ...

As mobile and localization become even more vital pieces to the shopper marketing puzzle, retailers are utilizing strategies to reach and communicate with consumers in more relevant ways. Macy’s is ...

Macy’s Inc. has begun offering customers a digital wallet application called My Wallet. Available via mobile Web browser or the Macy’s mobile app, My Wallet automatically gives customers access to any ...

Macy's mobile app is its fastest-growing sales channel. One of retail giant Macy's Inc.'s biggest investments is paying off as a sales channel is emerging as the company's fastest-growing. Macy's ...