The Federal Trade Commission has settled charges with Machinima, which had been accused of deceptive advertising by paying “influencers” to post YouTube videos that endorsed Microsoft’s Xbox One video ...
The Federal Trade Commission today announced that it had settled charges against Machinima for deceptive practices. The regulator cited violations of the FTC Act in relation to an Xbox One advertising ...
File this one under "more trouble than it was worth." According to reports in Ars Technica and via purported document leaks elsewhere online, a promotional deal with Machinima has Microsoft funding a ...
(CN) - Video gaming network Machinima will settle allegations that it paid popular YouTubers to post videos promoting Microsoft's Xbox One without disclosing that they were paid endorsements. The ...
Machinima has agreed to disclose when it’s paying YouTube creators to endorse products, settling an investigation by the Federal Trade Commission about the multichannel network’s promotional videos ...
Fuelling the debate about the role of YouTubers and the increasingly blurred line between review and paid advertorial, YouTube gaming network Machinima has been charged by the US Federal Trade ...
Only hours after Microsoft defended a stealth marketing campaign in which it secretly paid for Xbox endorsements on YouTube, the company killed the operation. Did Microsoft do it of its own volition, ...
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