True marketing is not about selling, promotion, or advertising. It’s about assessing needs and using common sense. And it’s not strictly for businesses—which is why libraries should be doing it.

When Ben Bizzle joined the Craighead County (Ark.) Jonesboro Public Library in 2008, he helped introduce the staff to a culture of creativity where people were not afraid to fail. That philosophy has ...

With most U.S. public libraries’ physical buildings still closed to the public to slow the spread of Covid-19, this may seem like an inopportune time to talk about author events at the library, and ...

In yet another school year clouded by uncertainty and disruption caused by the pandemic, and as censorship threats to curricula and library materials mount, teachers and librarians face numerous ...

Marketing library and information services : connecting from past to the future / Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) -- Changing marketing concepts : ...

Most of these locations will give you access to information but also to research assistance. If you are having difficulty with your research you may want to visit one of these sites in person. Other ...