Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons ...

It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...

LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...

When Lego bricks meet automotive engineering, magic happens. The Danish toy company and British supercar manufacturer McLaren have outdone themselves with their latest collaboration: a fully drivable, ...

According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...

Whether you're Lego-curious or a devotee of the church of the colored brick, you can now turn your real world into model versions without any bone of creativity, thanks to this clever tech. Create a ...