For the past few months the uncertainly of the ad market may seem greater than the challenge to reconnect with consumers, but using data to get a better sense of how they feel and think can lift ...

NEW YORK & LONDON--(BUSINESS WIRE)--Kantar, the world’s leading data-driven analytics and brand consulting company today celebrates its inclusion as a Strong Performer in The Forrester Wave™: Customer ...

NEW YORK--(BUSINESS WIRE)--Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper ...

Marketers increasingly recognize how essential data is to growing their business, but many are struggling to wrangle and smartly apply that data in concrete ways. Roughly half of marketers find data ...

AnswerRocket, a provider of generative AI-powered analytics, and Kantar, a marketing data and analytics company, formed a go-to-market (GTM) partnership designed to deliver tailored generative AI ...

Kantar, the insights and consulting company, has announced a global collaboration with Streamhub, the technology company transforming video audience analytics, to incorporate data from its video ...

TORONTO, Oct. 26, 2018 /CNW/ - Kantar Insights Canada, part of WPP's data investment management division, today announced the launch of its Media & Analytics practice, which brings together the firm's ...

Kantar has appointed Brandon Kirk as Vice President, Growth & Strategy, Media Measurement, leading its Canadian Media Effectiveness practice. Kirk's career to date has been spent in Canada's media and ...

Market-research firm Kantar Group is selling its media measurement and analytics unit Kantar Media to private-equity firm H.I.G. Capital for approximately $1 billion, the companies said. Kantar Media, ...