Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for ...

The second part of the IAB Report highlights business outcomes as the most important success metrics to assess success, with reach and frequency second. The IAB has just published the second part of ...

Every С-level manager knows how it feels to be buried under dozens of key performance indicators (KPIs) and bombarded with numbers from dashboards. After repeating the ritual of data collection and ...

Marketing’s shift into a performance-driven mindset, where ads can be more directly tied to sales and other consumer actions, is taking firmer hold in the digital video arena. Reach and frequency, ...

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. “We’re more okay than we typically are with trying to understand ...

Are you tracking the right data? And, if you are, are you putting that data to good use? Digitalsmiths recently released a white paper called "Key Performance Indicators Video Service Providers Must ...

A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target ...