Matcha is surging in popularity, but what exactly is it? Learn about its origins, traditions, and benefits, as well as its ...

Driven by the surging global demand for matcha, Japan’s overall green tea exports surpassed 10,000 tons in 2025 for the first time in 71 years. Export value rose 98.2 percent from the previous year to ...

Japan’s tea growers and traders are racing to protect the hard-won reputation of the Japanese beverage from being diluted by foreign copies.

Add Yahoo as a preferred source to see more of our stories on Google. Credit: Sven Gärtner / Getty Images Japanese tea reveals itself slowly as a companion to daily life. For travelers arriving in ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

The birthplace of tea is seeking to dominate the global matcha market. Read more at straitstimes.com. Read more at ...

Matcha prices tripled at some Japanese tea auctions after this year’s spring harvest was hit by hot temperatures and 15% U.S. tariffs took effect. California cafes are scrambling for supply as some ...

From matcha ice cream to cake and chocolate, producers of traditional Japanese green tea are capitalising on growing global interest in its flavour—even as demand for the drink declines at home. At ...

India proudly marks a remarkable achievement as Chota Tingrai Tea Estate in Assam becomes the first in the country to ...

Participating in an ancient Japanese tradition, sipping from a $25,000 antique bowl and even finding a bit of a 1970s “Austin Powers” vibe. All can be part of the experience at Gallery Okubo in ...

This easygoing handbook that examines just about every aspect of Japanese tea and provides recipes for tea-based food and cocktails. By Florence Fabricant See more of our coverage in your search ...