Gucci has always blurred the lines between fashion and storytelling, but this season, the house raised the stakes. In lieu of a Spring/Summer 2026 runway show, Gucci unveiled The Tiger, a short film ...

Gucci’s Spring 2026 collection, La Famiglia, signals the start of Demna’s tenure at the house. It balances irreverence with heritage and delivers it all with a theatrical edge. Instead of a runway ...

The Marías frontwoman gets ready for one of fashion’s most highly anticipated shows of the year.

Exactly one year ago today, September 23, 2025. What arrived from Milan was not a runway show, but a film shot by Spike Jonze. When I learned that Demna's first work for Gucci was a video and lookbook ...